Occasionally, when I sign into Yahoo, one of the new headlines will catch my eye.. Just now I saw the headline “The Great Baby Einstein Scam” and I had to click on it to see what it was about. I only own one of those DVDs, and my kids never cared much for it, but I couldn’t picture why it was being referred to as a scam.
Apparently, Baby Einstein (Disney) is offering refunds for all DVDs purchased between 2004 and Sept 2009.
Here’s a little blurb from the yahoo article by Mira Jacobs:
“The New York Times reported Thursday that Disney is offering a refund to buyers of its ubiquitous “Baby Einstein” videos, which did not, as promised, turn babies into wunderkinds. Apparently, all those puppets, bright colors, and songs were what we had feared all along—a mind-numbing way to occupy infants.
This news has rocked the parenting world…”
Rocked the parenting world? I don’t know about you, but I really don’t feel rocked. I was never under the impression that playing a DVD for my babies would turn them into card-carrying mensa members.. I just wanted 10 minutes here and there so that I could load the dishwasher or fold a load of laundry, and that’s it. (And incidentally, Signing Time worked much better for that anyway.) I just find it hilarious that there are parents saying they were “duped” into thinking that these videos had major educational benefits… for their 6 month old babies.. uh huh, yeah. Sure.
Nevertheless, in an effort to avoid any further bad PR, Disney will now give you your money back for up to 4 DVDs (per address), or allow you an exchange or discount on a Little Einstein product. I wasn’t particularly impressed with these DVDs, but it’s not worth the 15.99 to package them up and make a trip to the post office..
What do you think about this refund policy? Are you planning on returning any BE DVDs? Do you feel duped?